Commercialise your solution

Go-to-market strategy

Understand your value proposition, develop a convincing business case, conduct stakeholder mapping, and speak to potential buyers of your solution. Prepare for NICE Early Value Assessment (EVA) in the UK and broader Health Technology Assessment (HTA) processes internationally. Navigate the complexities of the FDA and CMS in the US to get your product to market.

Commercialisation strategy

Develop a revenue model and identify the right reimbursement pathway, including DIGA in Germany, PECAN in France, NICE frameworks in the UK, and US reimbursement routes (such as CPT code alignment and payer pathways).

Pricing strategy

Use your value proposition, economic evidence, and new insights from potential buyers to develop a value-based price for your solution.