- Digital health and AI
- Clinical evidence
Developing a global GTM strategy for a suite of algorithm-based clinical decision support tools for a multinational diagnostics company
What we did:
Conducted in-depth interviews with five business product leaders to identify global priorities and challenges.
Conducted regional interviews (US, EMEA, LATAM, APAC) to identify critical GTM requirements and knowledge gaps.
Synthesised internal resources including GTM decks, business cases, and ROI calculators.
Identified critical strategic challenges and knowledge gaps.
Developed an evidence-based GTM action plan for key therapeutic portfolios.
Impact:
Our advice informed millions of dollars worth of investment in GTM activities across the globe.
Equipped the client with a prioritised action plan linking R&D investment to market access opportunities and commercial goals.
Highlighted critical knowledge gaps across geographies enabling targeted capability building and research investment.
Strengthened internal alignment on commercial strategy and resource allocation.